Top 10 Email Marketing Platforms in India

Image by storyset on Freepik

In the world of advertising, the internet has brought about significant changes. The traditional ways of marketing aren’t as popular as they used to be.

Nowadays, we have something called digital marketing. It’s all about using the internet to promote products and services. This kind of marketing includes techniques like Social Media Marketing, Google Ads, Sales funnel marketing, Data collection from website and mobile apps. and collecting information from online lead forms. These techniques have become very popular. Businesses use them to get information from customers, like their phone numbers and email addresses.

Once a customer shares their information through these online forms, they often start receiving emails or messages from the business. These messages might contain information about products, special offers, or prices.

But when a business has a lot of customer email addresses, it becomes tricky to send messages to all of them one by one or using regular email. That’s when email marketing tools become really useful. They make it much easier to send messages to lots of people at the same time.

We’re going to showcase the top 10 email marketing platforms you should consider using this year.

1: Mailchimp :

Mailchimp is widely popular in India due to its user-friendly interface and extensive features. It’s a useful tool for businesses and individuals to use when advertising items, spreading news, or organizing a campaign. You may use Mailchimp to design, send, and track emails without any technical knowledge.

Services offered by Mailchimp are as follows:

• Email marketing
• Social media marketing
• Websites Development
• Audience management (Target and segment customers)
• Marketing automation
• Templates (Customize pre-designed layouts)
• Reporting & analytics (Track sales & campaign performance)
• Content creation (Develop your unique brand with optimized content)     

For Product Pricing detail of Mailchimp Platform, Visit at https://mailchimp.com/pricing/marketing/

2.Brevo:

Brevo (formerly known as SendinBlue) is known for its cost-effective email marketing solutions and automation features, making it attractive to Indian businesses. The major products offered by Brevo email marketing platforms are as follows:

• Marketing Platforms offers ( Email Marketing, SMS Campaigns, WhatsApp Campaigns, Landing Pages, Facebook Ads, Signup forms)
• Sales Platforms offers (Sales Pipelines, Phone, Automation, Meetings, Shared Inbox, Sales Reports)
• BrevoPlus offers (Marketing Stack and Email API)
• Transactional Emails offers (Email API, personalization, fast setup, Easy CMS integration, Free inbound Parsing, Flexible Pricing)
• Conversations Offers (Live Chat, Chatbot, Universal Inbox , WhatsApp Campaigns, Phone, Visitor Intelligence)

For Pricing detail of Brevo Platform, Visit at https://www.brevo.com/pricing/

3. Constant Contact:           

This platform offers easy-to-use email marketing tools suitable for Indian small businesses.

Products offered by Constant Contact are as follows:

1. Email Marketing
2. Email Templates
3. Marketing Automation
4. Landing Pages
5. Event Marketing
6. Email List-Building Tools
7. A/B Testing
8. Integrations
9. Reporting
10. CRM (Sync your marketing and sales)
11. Ecommerce
    Market and sell your products
12. SOCIAL & MOBILE
13. SMS Marketing (Expand your reach with text marketing)
14. Social Media Marketing (finding new customers)
15. Mobile Apps (manage your account on the go)

4. Zoho Mail: 

Zoho Mail provides email marketing services with a focus on the Indian market, offering templates and analytics.

The main features of Zoho Mail are as follows:

1. Email Suite
2. Custom Domain
3. Security and Privacy include physical Security, Threat Protection, Secure Access, Organization Security, Email Encryption, Email Privacy)
4. Admin Control includes (Control Panel, Email Retention, Email Groups, Enterprise Feature.)
5. Uninterrupted Access (Offline Access, Mobile Access, Desktop Client)
6. Collaboration
7. Easy Migration
8. AI Assistance

Link to check Zoho Mail platform Pricing: https://www.zoho.com/mail/zohomail-pricing.html

5. AWeber:

AWeber is popular for its email marketing and autoresponder features, serving a wide range of Indian businesses.

1. User-Friendly Interface: AWeber prides itself on being user-friendly, making it a perfect choice for beginners. You don’t need to possess advanced technical skills to get started with this platform.
2. Ready-Made Email Templates: AWeber provides a variety of professionally designed email templates. You can craft polished, visually appealing emails even if you’re not a design pro.
3. Automated Email Sequences: With AWeber, you can effortlessly set up autoresponders. This feature allows you to send a series of emails to your subscribers at predetermined intervals.
4. Efficient Subscriber Management: AWeber lets you efficiently organize and oversee your email list. This ensures that you send the most relevant emails to the right people.
5. Custom Sign-Up Forms: Create customized forms to collect email addresses on your website or social media, helping you expand your email list.
6. Subscriber Segmentation: AWeber facilitates the categorization of your subscribers based on their interests or actions, enabling you to send emails that are more tailored to their preferences.
7. In-Depth Analytics: Gain valuable insights into the performance of your emails, including metrics such as open rates and click-through rates.
8. Seamless Integration: AWeber easily integrates with other tools you might be using, such as WordPress and various e-commerce platforms.
9. Customer Support: AWeber offers a reliable customer support system to assist you with any inquiries or difficulties.
10. Compliance with Email Regulations: AWeber takes care of legal requirements, handling actions like managing unsubscribe requests and ensuring your emails adhere to relevant regulations.

AWeber Pricing Detail: https://www.aweber.com/pricing.htm

6. GetResponse:

GetResponse is a versatile tool with email marketing, marketing automation, and webinars, which are used by many Indian businesses.

7. Drip:

Drip is favored by Indian e-commerce businesses for its personalization and automation features.

8. SendGrid:

SendGrid, now part of Twilio, is well-liked for its email delivery and transactional email services.

1. MailerLite is known for its simplicity and affordability, making it a good choice for Indian startups and small businesses.
2. User-Friendly Interface: MailerLite’s interface is user-friendly, making it easy for marketers of all levels to navigate. It doesn’t require you to be a tech expert to get started.
3. Drag-and-Drop Editor: Creating eye-catching emails is a breeze with MailerLite drag-and-drop editor. You can design professional emails without the need for coding or design skills.
4. Automation: MailerLite offers a range of automation features. You can set up automated email sequences, making it easy to send personalized messages and engage your subscribers.
5. Segmentation: Precise audience targeting is possible with MailerLite’s segmentation tools. You can categorize your subscribers based on their interests and behaviors, ensuring your emails are relevant.
6. Signup Forms: Grow your email list with custom sign-up forms. Easily embed them on your website or share them on social media to expand your audience.
7. Detailed Analytics: Get insights into your email campaigns with analytics that cover open rates, click-through rates, and subscriber behavior. This data helps you improve your email strategy.
8. Integration: MailerLite integrates seamlessly with various platforms and tools, including e-commerce systems and content management platforms.
9. Customer Support: If you have questions or run into issues, MailerLite provides responsive customer support to assist you.

In conclusion, MailerLite is a top 10 email marketing app that simplifies the email marketing process.

Pricing: https://www.mailerlite.com/pricing

10. Campaign Monitor:

When selecting an email marketing tool in India, consider your specific requirements, your budget, and the level of automation you need for your email marketing campaigns.

#EmailMarketing #MarketingTools
#DigitalMarketing #EmailCampaigns
#MarketingAutomation 
#MarketingSoftware #techreadtoday #cloudsware